Client:
Ubequity Capital Partners
Technology:
Drupal CMS, Google Analytics, Flash
What they Needed:
With a growing team of professionals working at offices in Toronto, Vancouver and Paris, Ubequity's existing website no longer reflected their business. Ubequity wanted a new website that would be easy to maintain and that would allow them to highlight their investment banking, merchant banking and investment activities.
What We Did and Why it Works:
- New creative established a consistent and polished image for the firm
- The portfolio format echoes the industry-standard "tombstone" format for announcing transactions
- Concise biographies and professional portraiture present Ubequity's team to potential investors, partners, and investees
- Well-defined content structure allows Ubequity staff to easily update the site with new transaction highlights
Tech Highlights
- Drupal CMS allows the client to edit the entire site and create new content
- Scaling and cropping tools built into CMS allow the client to quickly and easily add logos and photos to the site
- The Drupal backend was adapted to give most users a streamlined interface
- Google Analytics provides visitor tracking information
Working with Foster Interactive was a delight. Aidan is responsive, creative and thorough. Most importantly, he translates highly technical language into English, which is great because I don’t speak techie. I will definitely use Foster Interactive again.
Richard Meloff
Ubequity Capital Partners
Director, Corporate Development
